Adjoined by a commitment to craftsmanship and sustainability, EAST, Hong Kong joins hands with Redress, featuring Angus Tsui, a local fashion designer and Redress Design Award alumni, to co-present “The Art of Eco Couture” exhibition, which hopes to raise public awareness towards textile waste through art. Redress is a Hong Kong-based environmental NGO that strives to reduce textile waste in the fashion industry through a series of dynamic programmes.
We gave our ‘Refashioning the Industry’ lecture at the Hong Kong Design Institute. Our lecture focused on three inspiring case studies, representing successful sustainable business, esign and marketing strategies, to inspire a range of students about their respective sustainability roles and potentials within the fashion supply chain.
We dialogued with the ‘Ladies of Luxury’ to address sustainability in the luxury sector, hosted by the KEE Club. The ‘Ladies of Luxury’ is a voluntary and collaborative network formed of senior representatives from a wide range of luxury brands, including Hermès, Gucci, Chanel, Ferragamo and Louis Vuitton that aims to support various community engagement activities.
We worked with celebrity Carrie Lam and The EcoChic Design Award Hong Kong 2011 Winner, Janko Lam, on a consumer focused sustainable fashion workshop at E-max shopping mall. During this, designer Janko reconstructed Carrie’s pre-worn and pre-loved secondhand clothing into ‘new’ pieces to educate and inspire the live audience.
We organised the Undressed: Laundry care Workshop, in collaboration with Miele, to educate consumers about the environmental impacts caused by clothes’ washing, drying and ironing, at Miele’s Exclusive Private Lounge. The workshop focused on the positive steps that consumers can take to lighten the environmental load caused by their washing their clothes.
We presented our the Forever REDRESSED Exhibition at Hong Kong’s Harvey Nichols containing six prominent Hong Kong fashion designers’ reconstructed secondhand garments. Many of our contributing designers sourced their raw materials from Hong Kong’s used clothes recycling bins in an effort to drive consumer awareness about waste reduction and about more sustainable clothing disposal.
We organised The Forever Better with Miele Fashion Show, featuring reconstructed secondhand clothes, at Hong Kong’s iconic Star Ferry Watermark venue. The show featured 15 Hong Kong fashion designers’ show-stopping pieces, created using secondhand.
The 3% Mountain was a six meter high installation of creatively displayed secondhand clothes that represented just 3% of the average textile waste going into Hong Kong’s landfills on a daily basis. We exhibited this impressive mountain in June, 2011 at Hong Kong’s iconic Star Ferry.
We organized Redress on the Runway to high acclaim at the glamorous W Hong Kong, turning heads and attitudes towards sustainable fashion at this packed fashion show gala. Twenty one designers from 13 countries participated in a unanimously stylish and sustainable show that demonstrate innovative sustainable fashion design techniques.
We conducted research, with support from the Ethical Fashion Forum and Hong Kong University of Science and Technology, into designers’ and buyers’ perceptions about sourcing sustainable textiles from China. Download a copy of the research here.
Our EcoChic Asia was a successful sustainable fashion show containing 29 Asian fashion and accessory designers from 14 Asian countries that celebrated Asia’s developing sustainable fashion scene to an influential industry audience at Interstoff Asia Essential.
We co-organised The EcoChic Swish, glamorous clothes swapping event with QueenEco, which took place at John Hardy’s Showroom in Hong Kong. The packed event enabled fashion lovers to swap their pre-worn clothing, with an impressive stock of garments donated by socialites and celebrities.
Our exhibition on China’s rise in sustainable fashion took place at the Ethical Fashion Show at Cité de la Mode et du Design in Paris. The exhibition presented the major drivers for sustainable fashion in China and revealed the Chinese sustainable fashion designers who are making ripples in the world’s largest garment manufacturing nation.
We presented an exhibit, entitled The Selection by C.L.A.S.S Exhibition,containing seven sustainable ready-to-wear and couture garments to demonstrate a range of sustainable fashion concepts at WHITE, Milan’s influential women’s fashion and beauty trade event.
Our EcoChic Singapore sustainable fashion show presented 31 international fashion and accessory designers from over 20 countries in a fashion show that stopped, shocked and educated shoppers about sustainable fashion at the Suntec City Mall in early May 2010.
We presented The EcoChic Geneva Sustainable Design Exhibition featuring a range of multidisciplinary sustainable designers to showcased their work within biodiversity conservation at the Palais des Nations, home of the United Nations Office in Geneva.
We organised the highly-acclaimed EcoChic Geneva, in partnership with The United Nations Conference on Trade and Development (UNCTAD). The fashion show featured 52 prominent fashion designers from 40 countries who united on the catwalk at the Palais des Nations, home of the United Nations Office in Geneva. The designers’ inspiring garments demonstrated various biodiversity-conserving materials to an influential audience.
We co-organised with the United Nations Conference on Trade and Development (UNCTAD) a one-day seminar entitled Redefining Sustainability in the International Agenda at the Palais des Nations, home of the United Nations Office in Geneva. Our timely seminar the United Nation’s International Year of Biodiversity provided a collaborative platform for the fashion and luxury industries to discuss their role in promoting and supporting biodiversity conservation through their internal operations and global supply chains.
We organized EcoChic Jakarta Fashion Show which contained 15 of Indonesia’s influential designers and eight Hong Kong designers at the Four Seasons Hotel in Jakarta. The fashion show demonstrated various one-off symbolic sustainable and recycled fashion pieces to raise awareness about environmental sustainability.
We presented our EcoChic Shanghai fashion show featuring 40 designers, including a groundbreaking 13 Chinese designers, at ‘1933′, a revitalised Art Deco building in downtown Shanghai. Our fashion show demonstrated a wide range of sustainable fashion techniques, many of which were new concepts to our Chinese audience