10 for 10

This September Redress is turning 10!

We invite you to be part of the celebrations. Join the movement creating positive change, and support our work across the world (see below for how). What ever you do - be it big or small - be part of the 10 for 10 campaign this September!

Since 2007, we have worked hard to cut waste out of fashion through our programmes to educate, inspire and drive positive change with consumers, designers and the industry. But too many clothing and textiles are still ending up in our landfills every year. In Hong Kong this figure is approximately 111,690 tonnes per year; China generates over 26 million tonnes of industry and consumer textile waste; and the European Union creates 9.4 billion tonnes of textiles that are either landfilled or incinerated. Our work is still needed, and you can be part of the change.

As part of the main campaign we are holding a social media campaign sharing 10 things that each individual can do to make a start towards a more conscious wardrobe, which we encourage you to share with your networks and teams to catalyse further positive change across the world.

Brands already signed up include

BYT is donating 10% of profits

Caelum Greene is donating 10% of sales from Redress’ book - Dress [with] Sense

Finch will donate US$10 for every purchase made on their website

French Allure is donating HK$10 to Redress for every item sold

Guiltless will donate US$10 for the sale of each of 110 pre-selected luxury items

Hula will donate 100% of their charity profits throughout the month

Izavel Varela is donating 10% for every order placed over US$75 from their sample sale

John Masters Organics will donate to Redress HK$10 per transaction

kapok is donating 10% from sales of the EcoChic Design Award Alumni prize winners collection sold instore

OBX is donating 10% of the sale price of all "Tote" bags sold

Pat Guzik will donate to Redress a minimum of Euro10 for every special edition zero-waste t-shirt illustrated by Mateusz Kolek sold

PizzaExpress will give to the first 10 individuals to sign up for 10 for 10 fundraising a $250 voucher to spend at their restaurants across Hong Kong

Retykle is donating 10% of sales for every order placed over HK$1010

Wobabybasics is donating 10% of takings from their clearance sale held in September 2017


HOW CAN I get involved?

There are many other ways to participate. Get in touch with hannah@redress.com.hk if you are interested in getting involved!


Donate 10% of profits made throughout September to Redress

Donate $10/ £0.10p/ ‎€10 etc from the sale of a particular item, or a collection, or for each transaction at the till


Give a one off donation of $10,000, or any other amount to support our work

Schools, Internal teams and individuals 


You or your team can get involved in fundraising in many ways – for example by running 10km, holding a bake sale with 10 types of cakes, get 10 friends together for a swapping party with a entry donation to us, selling 10 pieces of your unwanted clothes and giving Redress 10% of the profits – we are open to all types of ideas!

Hold a Get Redressed day at your place of work or school (a dress down day with an ethical twist) and ask for a $10 donation for participants to join in. You could hold events and activities to raise awareness too

Challenge yourself, friends, colleagues and family by joining the movement! For example you could try a capsule wardrobe of 10 pieces for 10 days, or wear and restyle one key item 10 different ways over 10 days.