Catherine Hudson

Emerging brand: Leif Erikkson

Emerging brand: Leif Erikkson

“Confidence is so important. It’s so vital to be confident in your work and speak with authority. Giving yourself time to learn your medium from A-Z will definitely help with that. Because at the end of the day, you are your business.”

Entering the EcoChic Design Award 2014/15 was finalist Catherine Hudson’s first step into sustainable fashion: “I was shown the effects of throwaway fashion and how damaging it was to the environment,” she recalls. “And I wanted to be part of the solution - to be fashion forward in my work ethic as well as in my design execution.”