On the frontline of fashion
The original documentary Frontline Fashion was seen by millions but this year’s TV special edition is set to broadcast the competition and its aims even further afield. Bel Jacobs reports.
The original documentary Frontline Fashion was seen by millions but this year’s TV special edition is set to broadcast the competition and its aims even further afield. Bel Jacobs reports.
We're leading the charge in helping the Hong Kong public rethink their wardrobe waste. In partnership with laundry experts, Miele, 4.5 tonnes of clothing were collected this week after a short citywide campaign proving that consumers have no desire to throw away their unwanted clothing – of which almost 100% can be recycled. Engaging consumers on the value of keeping clothing in action for longer through better care, the clothing drive is part of our mission to expand our work to save more clothing from landfills.
We are now buying more clothes than ever before and have moved away from carefully looking after our clothes. Skills like cleaning, sewing and storing have fallen out of fashion and many of us are actively damaging our clothes through our everyday cleaning routines - prematurely ageing them by boiling, bleaching and tumbling them within an inch of their lives! We don’t know how to care for, or dispose of our clothes responsibly…
It’s not too late to celebrate Redress' 10th anniversary with us. Join in on our campaign and take the ‘10 steps to a more conscious closet’, or make a one-off donation of $10/£10/€10 to help drive our work forward. You can even show Redress some extra love when shopping with our supporting partners, who have been fundraising on our behalf this month.
BYT has arrived! Championing Redress' 10 year legacy, BYT, the luxe up-cycled social impact fashion brand - with an ambition to prove that fashion can be a force for good - enjoyed its runway debut this month in Hong Kong before hitting Lane Crawford's prestigious retail store and global online platform.
The quest to create positive change in fashion just moved one stylish step forward. Enter BYT, the pioneering new designer up-cycled brand born from Redress’ 10-year history.
It took my 12-year-old son’s comment about the rapid-fire expansion of Spotify and Uber to make me appreciate the revolution in ownership that is taking place. We don't own our music, thanks to Spotify, and the largest taxi service, Uber, now allows its customers to share their taxi rides with strangers. Then there’s the largest accommodation rental company, Airbnb, which is raking in money by allowing homeowners to shack up with travellers, despite Airbnb not even owning any properties!
“Dress [with] Sense, Redress’ upcoming new consumer guide to a conscious closet, is now available for pre-order on Amazon! Published by Thames & Hudson, the guide is organised into chapters of Buy, Wear, Care, and Dispose ― each containing practical tips and case studies to inspire consumers to take their first steps towards a more sustainable wardrobe. A percentage of profits will also go back into Redress’ work to cut waste out of fashion! Pre-order now ahead of its release in March 2017.
The EcoChic Design Award 2014/15 1st Prize Winner Kévin Germanier’s up-cycled collection is set to hit China’s leading luxury brand, Shanghai Tang’s, stores this September. The seven-piece womenswear capsule collection will be the brand’s first sustainable collection; up-cycled using their surplus textile stock, demonstrating that sustainability is part of a growing global trend to create fashion in a more environmentally sustainable way. Click here to find out more.
Redress, is calling fashion lovers across Hong Kong to join in their citywide series of sustainable fashion focused events in this September to coincide with HKTDC's 'Hong Kong in Fashion 2016' and 'CENTRESTAGE 2016'. The month-long calendar of activities encourages the public to redress their relationship with their clothes and to cut waste out of fashion. Click here to find out more.
Mark your calendars! Frontline Fashion – Redress’ very first feature-length documentary – is premiering on Fashion One on Monday 29 August. This 50 minute feature follows 10 talented Asian and European emerging fashion designers determined to change the future of fashion for the better in the world’s biggest sustainable fashion design competition, The EcoChic Design Award. If you, your university, school or organisation are interested in hosting a screening event, get in touch!
As part of our efforts to raise awareness on the issue of textile waste, we enlisted the help of Hong Kong Baptist University students to design and build a sculpture which was exhibited from July 2015 in K11 mall, Hong Kong. The aim of the exhibition was to inspire shoppers about the role they can play in creating a more sustainable fashion industry by re-thinking the way they buy, care and dispose of their clothes. Read more about the project here and watch the exhibit come to life here.
On 13 May 2015 Redress held a media launch event for the EcoChic Design Award 2015/16 competition cycle alongside their Fifth Year Anniversary Exhibition at Hysan Place in Hong Kong. Read the press release and access more resources in the media kit here.
Redress is taking part in Global Giving’s Gateway Challenge which allows us to receive donations as we expand our fundraising activities globally. Wherever our supporters are in the world, they can now donate to make a mark on increasing the delivery of our highly impactful educational programmes, which are changing the next generation of fashion designers. As the global environmental crisis associated with the fashion and textile industry rages on, never before have we needed to cut waste out of fashion more. Please donate here.
PRESS RELEASE: Redress’ consumer-facing recycled textile clothing standard, The R Cert, just saw its biggest footprint to date with its release alongside the Recycled Collection by Esprit A/W 2014 collection. Designed by The EcoChic Design Award 2013 winner, Karen Jessen, the collection is now available instore in nine markets across Asia and Europe and online. Read more here.
Redress is taking The EcoChic Design Award 2013 finalists’ minimal waste designs on an educational exhibition tour to the finalists’ home countries in Hong Kong, Mainland China, Taiwan, Singapore, UK, France, and Germany to spread the word about the positive power of fashion.
The 365 Challenge – A year in Summary: We take a look back at Christina's year wearing only dumped clothing for more sustainable wardrobes.